Cookie Policy
Last updated: February 2026
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators reporting information. Cookies can be “persistent” (remaining on your device until they expire or you delete them) or “session” cookies (deleted when you close your browser).
We also use similar technologies such as pixel tags, web beacons, and local storage, which perform similar functions. When we refer to “cookies” in this policy, we include these similar technologies.
2. How We Use Cookies
NowMedical uses cookies for the following purposes:
- Essential functionality: Enabling core features such as user authentication, session management, and security protections
- Performance and analytics: Understanding how visitors interact with our platform to improve usability and performance
- Personalization: Remembering your preferences such as language, region, and display settings
- Marketing: Delivering relevant advertisements and measuring the effectiveness of our marketing campaigns (only with your consent)
3. Essential Cookies
These cookies are necessary for the platform to function and cannot be disabled. They are usually set in response to actions you take, such as logging in, setting your privacy preferences, or completing a payment. Without these cookies, services you have asked for cannot be provided.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| nm_session | NowMedical | Maintains your authenticated session across pages | Session | HTTP Cookie |
| nm_csrf | NowMedical | Cross-site request forgery protection token | Session | HTTP Cookie |
| nm_consent | NowMedical | Stores your cookie consent preferences | 1 year | HTTP Cookie |
| nm_locale | NowMedical | Remembers your language and region preference | 1 year | HTTP Cookie |
| __stripe_mid | Stripe | Payment processing fraud prevention | 1 year | HTTP Cookie |
| __stripe_sid | Stripe | Payment session identifier for secure transactions | Session | HTTP Cookie |
4. Analytics & Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our platform. They help us understand which pages are the most and least popular and how visitors navigate through the site. All information collected by these cookies is aggregated and anonymized. If you do not allow these cookies, we will not know when you have visited our site.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated identifier | 2 years | HTTP Cookie |
| _ga_* | Google Analytics | Maintains session state for analytics tracking | 2 years | HTTP Cookie |
| _gid | Google Analytics | Distinguishes users for analytics within a 24-hour window | 24 hours | HTTP Cookie |
| nm_analytics | NowMedical | First-party analytics for platform performance monitoring | 1 year | HTTP Cookie |
| _hjSessionUser_* | Hotjar | Ensures subsequent visits are attributed to the same user for UX analysis | 1 year | HTTP Cookie |
5. Marketing & Advertising Cookies
These cookies may be set by our advertising partners through our site. They may be used to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising. These cookies are only set with your explicit consent.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Facebook to deliver targeted advertisements | 3 months | HTTP Cookie |
| _gcl_au | Google Ads | Used by Google AdSense to understand ad interaction | 3 months | HTTP Cookie |
| NID | Registers a unique identifier for targeted advertising by Google | 6 months | HTTP Cookie |
6. Third-Party Cookies
Some cookies on our platform are placed by third-party services that appear on our pages. We do not control the setting of these cookies. The third parties that set cookies on our platform include:
- Stripe — Payment processing and fraud prevention
- Google Analytics — Website usage analytics (with your consent)
- Hotjar — User experience heatmaps and session recordings (with your consent)
- Meta (Facebook) — Advertising measurement (with your consent)
- Google Ads — Advertising attribution (with your consent)
- Daily.co — Video visit infrastructure (essential for telehealth)
Each of these providers has their own privacy and cookie policies. We encourage you to review these policies for more information about how they use cookies.
7. How to Control Cookies
You have several options to control or limit how cookies are used:
Our Cookie Preference Center
When you first visit NowMedical, a cookie banner will ask for your consent for non-essential cookies. You can change your preferences at any time by visiting the Privacy & Data Rights Center in your account settings.
Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically set your browser to:
- Block all cookies
- Accept only first-party cookies
- Delete all cookies when you close your browser
- Prompt you before accepting each cookie
Please note that blocking essential cookies may prevent you from using certain features of our platform, including logging in and making payments.
Opt-Out Links
- Google Analytics: tools.google.com/dlpage/gaoptout
- Facebook: facebook.com/settings/?tab=ads
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, our practices, or legal requirements. When we make material changes, we will notify you by posting the updated policy on our platform with a new “Last updated” date. We may also re-display our cookie consent banner if the changes affect the types of cookies we use.
We recommend reviewing this policy periodically to stay informed about our use of cookies.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@nowmedical.com
Address: NowMedical, Privacy Office
Phone: 1-800-NOW-MED1